SAATLERİ AYARLAMA ENSTİTÜSÜ
Client: Saatler Kolektif

In his work titled The Time Regulation Institute, published in 1961, the difficulties experienced by people from different segments of society during the last period of the Ottoman Empire and the Republic period are told in an ironic language.

Ahmet Hamdi Tanpınar's immortal work The Time Regulation Institute, which oscillates between the poles of East and West, old and new, traditional and modern, met with the audience as a contemporary adaptation where cinema and theater intertwine.

The Time Regulation Institute, "SAE", is the name of a real institution in the story. A corporate logo and identity were designed for this institution, which was brought to life in the theater play. Typographic animations were designed as part of the identity for the cinema screen on the stage of the play. The communication of the play was also realized with the correspondence elements and language of this institution.