C COFFEE BAR, 2021 
Client: Cantinery Restaurant Group

C Coffee Bar is the coffee shop of one of Istanbul’s most famous uptown restaurants: Cantinery.
The packaging presents coffee lovers whimsical multiple choice questions on life.
Each question related to the product inside concludes with an answer “C” waking us up and giving us a short witty break within the daily routine of urban life.
The questions also create a playful “Guess what’s inside?” game among the customers.
For a brand that does not have a huge promotional budget, the packaging naturally became the communication by turning each customer holding the cups into a walking-ad.
When it comes to coffee shops,
there are A’s,
there are B’s and
there is the unique, the eccentric, the exceptional choice: C !
C Coffee Bar.