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BEYMEN - SPRING SUMMER CAMPAIGN, 2021
"HELLO SUNSHINE"

BEYMEN is Turkey’s luxury department store with hundreds of high-end brands and 1 million organic followers. The brief was to come up with a positive campaign for Spring-Summer 2021 to lighten up the dark days caused by the pandemic. The idea is a photographic expression of our longing for the sun, welcoming and saluting it after months of lockdown. The typographic logo complements the photography, mimicing the sun’s circular movement with the line: Hello Sunshine. 

To introduce the Spring-Summer looks, lots of different illustrations embodying the logo were created from current collections of luxury brands. Hello Sunshine branded stickers, gifs and filters were shared everywhere by fashion enthusiasts. A special Hello Sunshine collection was designed for the summer with items including beach bags, hats, t-shirts and towels. The campaign’s joyful and colorful branding has been a shout-out to a better near future, highlighting hope, happiness, and gratitude:
HELLO NEW DAYS, HELLO SUNSHINE.

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Character illustrations for
the Spring-Summer's popular looks.

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m4
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m6
m5
m3
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versace-kiz-post
kenzo-erkek-post
dg-kiz-post
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oseree-kiz-post
cultgaia-kiz-post
etro-kiz-post
stella-kiz-post

Instagram Gif Set

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nails-min
flamingo-min
icecreamgirl-min
sunbed-min
sunburn-min
eyes02-min
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Hello Sunshine branded products are selling at Beymen stores and online shopping 
https://www.beymen.com/home-brand-beymen-hello-sunshine-94539

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Case Study

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bavul

Campaign Branding Design: Özge Güven
Illustration: Özge Güven

Animation: Mahmut Kalyoncu
Photographer: Emre Güven

Selected Works

FEAR AND FANTASY FESTIVALCorporate Identity

SONBAHARA SON GÜLLERIdentity and Campaign Design

ALICEMusical Identity

AYLAKLARExhibition Identity, Book Design

THE SEVENTH CONTINENTCampaign Identity

ZERO - COUNTDOWN TO THE FUTUREExhibition Identity

BEYMEN - HELLO SUNSHINEIdentity, Campaign Design, Ilustration

ENDEMIC FLOWERSTextile Branding

BEN - SEN - ONLARExhibition Design

VAHSI SEYLERGeneric Design

ADI AYLINIdentity and Campaign Design

C COFFEE BARidentity

ARE WE HUMAN?Identity and Campaign Design

&BETTERIdentity and Packaging Design

IKEA - Tidy UpPrint, Outdoor

YAHSIWORKSHOPS BOOKProject type

ISTANBUL FILM FESTIVALPoster Design, Outdoor Campaign