BEYMEN – HELLO SUNSHINE

BEYMEN - SPRING SUMMER CAMPAIGN, 2021
"HELLO SUNSHINE"

BEYMEN is Turkey’s luxury department store with hundreds of high-end brands and 1 million organic followers. The brief was to come up with a positive campaign for Spring-Summer 2021 to lighten up the dark days caused by the pandemic. The idea is a photographic expression of our longing for the sun, welcoming and saluting it after months of lockdown. The typographic logo complements the photography, mimicing the sun’s circular movement with the line: Hello Sunshine.

To introduce the Spring-Summer looks, lots of different illustrations embodying the logo were created from current collections of luxury brands. Hello Sunshine branded stickers, gifs and filters were shared everywhere by fashion enthusiasts. A special Hello Sunshine collection was designed for the summer with items including beach bags, hats, t-shirts and towels. The campaign’s joyful and colorful branding has been a shout-out to a better near future, highlighting hope, happiness, and gratitude:
HELLO NEW DAYS, HELLO SUNSHINE.