ALICE MUSICAL, 2020
Client: Zorlu PSM (The Center of Performance Arts) 
Visual identity and campaign design for the Alice Musical.

The play has been adapted this year to theatre as a musical drama for Turkish audience. Because of the musical’s modernist interpretation, the identity is aimed to be a more fresh and up to date one, different from the previous Alice identities we have seen before. The story is one of histories most pictorial stories with hundreds of visual symbols,
unique wicked characters and strong memorable scenes. The corporate identity  is inspired by all these visual codes that come from the story. An A to Z alphabet is designed each letter (and a symbol family) making playful link to the story.

The Alice logo also is made of the main 5 characters besides Alice herself.
A - The Mad Hatter, L- The King, I - The Rabbit, C -The Queen, E - The Cat.
The other letters on the alphabet all are taken from the play as well.
T - The Mushroom, Y - The Cake, G - The Rose, K - The Door, H - The Key, O - The Clock, V - The Tea Cup, Z - The Leaf, Ü - The Twins, J - The Frog, T - The Caterpillar, Y - CupCake and many more... The Alice font has been the main communication tool for the Alice musical.

Characters' posters:

Characters' videos:

The gala invitations of the Alice Musical were specially prepared for the name it was going to attend, and all the famous names invited to the gala shared these images on their social media accounts. When these images attracted attention on social media, the audience wanted to be able to use this font. It has been made available to everyone on the musical's website, and the font has become the musical's communication language.